PROMOTION TIPS

You can sign up your cause at ShopDonation within a minute. But what can you do to raise as much money as possible? Read all the points below to find out!

How to raise as much as possible

A short, recognizable weblink

When you sign up your project at ShopDonation, you create your own unique weblink, such as shopdonation.co.za/name. We recommend keeping the name in the link as short as possible. After all, it is easier to remember going to shopdonation.co.za/name than shopdonation.co.za/name-of-volunteering-organisation.

Promote your weblink

Simply promote this weblink to generate a recurring, ongoing income for your project. Most of your friends and followers probably already shop online anyway. Simply remind them to use your weblink - most of their favourite webshops participate and it doesn't cost anything extra!

The majority of people shop online on a recurring basis, so this can give you an ongoing source of financial support.
 

Three example texts

Below you will find three sample texts to promote your own ShopDonation-link on social media. Of course, you can modify these texts to your liking.

1. Shop via shopdonation.co.za/name and donate for free to our cause!

2. Do you ever shop online? If you do this via shopdonation.co.za/name, you will donate to our initiative for free without it costing you anything extra! You can shop at many major webshops such as Loot, CottonOn, Mantality etc.).

3. Do you ever shop online? If you do this via shopdonation.co.za/name from now on, you will donate to our cause for free without spending anything extra!

Many major webshops have already joined such as Loot, CottonOn, Mantiality and a range of others. You ultimately buy the product at the webshop itself, but because you click through our ShopDonation-page first, a part of the purchase amount becomes a donation!

How does this work?

You can do this by choosing ‘project name here’ at shopdonation.co.za or by shopping via shopdonation.co.za/name. With every purchase, you donate automatically to our cause free of charge, and you pay exactly the same amount for your purchase as you would anyway!


​​​​​​Use these pictures when you make a social media post

Download



Download

Place the banner below on your cause's website homepage and make it a hyperlink to your own ShopDonation page. At the bottom section of the banner, you can add your unique ShopDonation-link.

* You can use this banner for social media posts as well.

Download

For example, if the cause name is Nature Fund and the URL is Shopdonation.co.za/naturefund, this is how the banner would look:

Download


How do I do this?

Simply open the image in Paint.net or Photoshop. First, remove the text (by copy-pasting the same white colour over the text to cover it). Then, write your unique URL using this font in font size 16, in the colour black.

Explanation text for your website​​​​​

It is, of course, useful for your visitors to read a short explanation of how ShopDonation works directly on your website. Therefore, we have created a sample text that you can use. Download it below and enter the name of your cause and weblink where it is indicated.

Example text website

Download the ShopDonation flyer/poster below for free and promote your cause! You can add your cause name and weblink on the flyer. Please read the instructions below.

* You can use this flyer for social media posts as well.

Download

(This file can be used for flyer format A5 and A4, and poster format A2 and A0)

Write your own cause name + weblink on a poster/flyer.

- Open the PNG file in Paint.net or Photoshop. Copy-paste some of the green over the 'Project Name' section to cover it and write your project name in white, font size 18, using this font.

- Write your own weblink in the white box, in font size 16, colour black, using this font. We would advise you to write your own subpage in bold, i.e shopdonation.co.za/causename.

Send the text below as an introduction to your friends, family and colleagues!


Dear friends / colleagues,


Do you ever shop online? 
Then from now on you can support a social project of your choice for FREE.

If you make purchases via ShopDonation.co.za at online stores like Loot, CottonOn, Mantality or others,
a part of the purchase amount always gets donated to a cause or project of your own choosing. 
Without having to pay anything extra - you pay exactly the same price.

I have created my own project at ShopDonation, called: [name of project here] and aim 
to raise [monetary goal amount here]. If you are going to make online purchases, 
​​​​​​would you like to choose and support this project for me? 

Through ShopDonation, even your smallest purchases can bring a recurring, 
ongoing source of income for my project, which means a lot.

Anytime you use [URL of your ShopDonation-page here], 
you support our cause for free and make a difference!

Thank you and best regards

Business purchases can generate substantial donations. If a company wants to give a simple but useful contribution to show social involvement, they could consider making their corporate purchases via ShopDonation.

The company you work at could be one of these companies. The same principle applies here: if they do these purchases anyway, they can very easily make a social impact with it to a cause of their own choice.

If you are an employee of a company, you could consult the management, boss or head of purchasing to discuss buying through ShopDonation. Read more about business purchases here.

Business network

If you know a company that might be interested in your business network, do let them know about this simple opportunity to make a positive, social impact.

Most businesses that are currently using ShopDonation were quite surprised to hear what value they could bring without any extra costs, and quite willing to explore with which purchases they could support a cause of their choosing. Thus it might be interesting to share on LinkedIN or with your business network in general.

Every time you send an email you can promote your ShopDonation-link! Place your weblink as an automatic signature in your emails, whether it's private or business.

Here are some simple examples

- Do you ever shop online (for example at Loot, NetFlorist, CottonOn)? Then you can donate for free to our social project, click here.

- Do you ever shop online? Support us for free via our page at ShopDonation.

- Shop via shopdonation.co.za/name and donate for free to our cause! 

* Place your weblink in the underlined part.

Below is a collection of tips & tricks from the most successful projects at ShopDonation:

Who already shops frequently online?

We all know someone who consistently shops online like it's a profession. These are naturally great people for you to encourage to use your ShopDonation-link, because they can generate recurring donations!

Remind your followers every two months (or so)

Quickly remind your followers every two months or so with an update on how it's working out with ShopDonation, otherwise they tend to forget and income diminishes. Let them know that it's making a difference!

Popular periods to shop 

Remind your network to use your ShopDonation-link during popular purchasing periods.

- The Christmas period is by far the time when the most is being bought online.
- On Black Friday many people purchase online due to big discounts.
- The booking of summer holidays often starts in the middle of the year.

Whenever there is a big event when people purchase online, remember to promote your ShopDonation-link.

Which purchases bring in the biggest donations?

The largest donations come from:

Online services and electronics (software)
Financing and loans
Car rentals and insurance
 

We always share interesting offers, updates and news on our Facebook, Instagram and Twitter as well as in our newsletter. Share our posts and tip your followers to sign up to our channels and newsletter.

This acts as another reminder so they won't forget to support you when shopping online.

Ask people to bookmark your unique ShopDonation page/weblink. This way they can always remember to donate for free to your cause!

Any initiative that's aiming to do some good in the world can get extra funding and exposure through our collaboration with WorldFair, along with a great deal to create a new promotion video. Read about it here.