Raise recurring funds via ShopDonation

ShopDonation redistributes commercial profits to social initiatives, which can generate a reliable source of recurring donations using our platform. In this way, nonprofits can overcome the difficulty of obtaining a structural income. Since the brands cover the cost of the donation, it's free for both your cause and your supporters. Read here how ShopDonation makes this possible. Furthermore, ShopDonation is the only concept that offers this service worldwide, allowing causes to raise funds from multiple countries at once.

It's best to think of ShopDonation as a fundraising tool you can use to create this revenue stream. You can start doing so immediatedly by following these two easy steps.

Step 1: Register for free

Step 1 is simply creating a cause page on ShopDonation, with which you automatically create your own weblink in this form: shopdonation.org/causename. Everyone who shops via this link from anywhere in the world will generate donations for your initiative (going directly to ShopDonation and manually selecting your cause, has the exact same result). Since most people shop online on a recurring basis, this can raise ongoing funds for your project - it's that simple.

Step 2: Inform supporters

Step 2 is to encourage your initiative's supporters/followers to use your unique weblink when shopping online. Many of their favourite shops are participating and it won't cost them anything extra. When they first click through your ShopDonation link, a part of each purchase amount is automatically donated to your cause. Encouraging friends and family can be an easy way to generate a small reliable source of income - something that can benefit any nonprofit.

Use our promotion tips

To increase the group of regular shoppers, engage your project's supporters via social media, your website, and newsletters. Our fundraising tips offer step-by-step guidance on how to do this efficiently and effectively. We have prepared promotional materials such as ready-to-use social media posts, flyers, posters and website banners that are free to use and easy to personalise. If you place the banner on your website and use the promotion texts on social media, your cause is also eligible to become Cause of the month.

How much can my cause raise?

The amount you generate depends on how many people you can gather to shop online through your international ShopDonation link. Similarly to crowdfunding, registering on ShopDonation alone does not generate a continuous income. It's crucial to promote the link to your supporters with the guidance of our fundraising toolkit.

Per shopper

Our statistics show that one user brings in R50 per month on average (some achieve this by doing Christmas shopping once a year or obtaining one new insurance a year). Even for big charities, this amount is equivalent to bringing in a structural donor.

We found that providing regular updates or reminders every two to three months can help keep your supporters engaged and using your ShopDonation link. For some, ShopDonation is still a new concept, and thus it needs some extra attention before shopping through your ShopDonation link becomes a habit. Otherwise, the income could diminish a bit, which would be unfortunate as it can provide your project with a valuable and stable source of recurring donations.

Lucrative periods

The Christmas period is a prime time for online shopping, making it a great opportunity to promote your unique international ShopDonation link worldwide. At the middle of the year, people often start booking their summer holidays, which can also generate significant donations. Special days like Valentines Day, Mother's Day and Father's Dayas well asBlack Friday and Cyber Monday are other peak shopping periods that can bring in some big donations.

Take advantage of our unique offer

Keep in mind, however, that the value of ShopDonation doesn't necessarily lie in raising large amounts within a short period, but rather that it can generate a continuous source of income, which will grow to more substantial funds over time. Thus, our goal is to provide reliable and ongoing support to your project for as long as you need it.

Please reach out if you have any questions and can't find the answers here or here.