Social initiatives can generate a much-needed recurring, ongoing source of income through ShopDonation, something that's not easy to create for nonprofits, and not many concepts offer. Read how ShopDonation makes this possible

It's best to view ShopDonation as a tool that you can use to generate this additional revenue stream for your project. You start by creating your own page, where you'll create your own weblink;


If anyone uses your link to shop online, donations will go to your cause (additionally if anyone goes to ShopDonation and chooses your cause, it has the exact same outcome). Since the majority of people shop online on a recurring basis, this can generate ongoing financial support for your project - it's that simple.

Inform followers

It's important to tell your project's supporters/followers to use your unique weblink when shopping online. Many of their favourite webshops participate and it doesn't cost them anything extra! Because they first click through your ShopDonation-link, a part of each purchase amount becomes a donation to your cause.

To help you kickstart the promotion, you'll find a ready-to-use flyer that you can personalize for free here.

Warm circles

Informing friends/family might be an easy way to start generating a small reliable source of income already - something that can benefit every social project. This is the case whether you are a little-known initiative or a large charity with a big support base. Personal involvement and a foundation of trust are key factors in developing a good relationship with those willing to back your cause. We like to call this loyal support group your 'warm inner circle'. 

The goal now is to make this group of regular shoppers bigger and bigger, by activating the project's supporters through your social media, website and newsletter. To make this easy, we've put free-to-use promotional material, such as website banners and ready-to-use promotional texts on the promotion page as well.

How much will my cause raise?

This depends on how many people you can gather to shop using your ShopDonation-weblink, and how often these shoppers use your link. Simply registering on ShopDonation will not generate an ongoing income; it's vital that you promote your link to your surrounding community. This can easily be done by following all of the tips and steps on the promotion page.

Per user

Our statistics show that one user brings in R50 per month on average. We've also noticed that shoppers need an update or reminder every two or three months from the project owner, otherwise they tend to forget and income diminishes.

Lucrative periods

During the Christmas season, a lot is bought online, so this is a lucrative period to promote your ShopDonation-weblink. Holiday seasons and Black Friday are other times that can bring in some big donations. 

Remember though, the value of ShopDonation is that it doesn't necessarily raise huge amounts at once, but can generate an ongoing, recurring source of income, that over time will generate huge amounts.

We wish you and your cause much success! Please reach out if you have any questions and can't find the answers here or here.